Lazada Group celebrates over 11 million mobile application downloads
- Close to 50,000 mobile application (apps) downloads per day in April
- Launches first app-exclusive celebration sale with four days of promotions
Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Big App Sale today, 21 May 2015. The four-day event promises to bring the best mobile app-exclusive promotions across all product categories to consumers in the Southeast Asia.
This exclusive sale extravaganza brings the best deals to thank Lazada’s rapidly growing number of app users for their support. Since the company launched the Android app in June 2013 followed by the iOS app in January 2014, mobile app downloads have reached over 11 million to date in the region. The Android app has consistently ranked among the daily top four shopping apps in Southeast Asia. In April this year, the iOS app has been featured as a recommended shopping app about 70 times daily on the regional App Store.